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Lace & bow

Exclusive Interview Designer Alexi Freeman

At 32, Alexi Freeman already established himself as one of Australia’s hottest young design talents. After setting up his ALEXI FREEMAN label in 2006/2007, the Hobart boy has gone from strength to strength, designing sensual and alluring clothing line , collaborating with Chantal Kirby, Aaron Roberts (room11 architects) , jeweler Tessa Blazey and  Teaming up with film maker Tom Blachford . 

Alexi is currently based in Melbourne, his collections for women incorporate elements of hand drawn & printed textiles worked into drape and juxtaposed with tailoring. Freeman has since completed 10 seasons of ready-to-wear, selling to a select list of boutiques and private clients in Australia, New Zealand, USA & Europe. Freeman’s collections are a graphic tribute to the world in which we live and his raison d’être is to lure fashion into bed with art, catalyse the rise of understated avant-garde and popularise the notion of urban couture, all the while empowering and paying homage to the modern woman.

UD: Let’s cast our minds back to where it all began for you. When did you first get into the fashion industry and how did it come about? 

AF: I was practicing as a fine artist up until then and I came to the conclusion that my artworks were like story boards for yet to be realised fashion collections so I launched the ALEXI FREEMAN label for Spring Summer 2006/2007 

UD: What inspires Alexi Freeman ? 

AF :The clouds, my dreams, the shapes that I see when I close my eyes... pretty much anything except fashion itself. 

UD:  How would you describe your designs? 

AF: casual, sexy and alluring

UD: What for you is exciting in fashion now? 

AF: I'm excited by the wave of fashion labels collaborating with film makers to realise experiential videos that give us all more of an insight into the world of the designer and their vision. I also think the reinvigoration of old European houses by the designers of today is fascinating and is helping to create a more diverse culture of fashion globally.

UD: What has been your greatest fashion moment?


AF: It hasn't happened yet...

UD: Which pieces do you prefer to design , do you have a favorites? 

AF: I'm pretty obsessed with designing dresses.

UD:  Do you design with a muse in mind? 

AF: No

UD: What do you want women to feel when they are wearing Alexi Freeman? 

AF: more themselves then they did before they started wearing AF.

UD: What was your inspiration behind the AW 11 “Stardust” collection? 

AF: Deep Space.

UD:  What was the most enjoyable moments of designing AW 11 “Stardust “collection? 

AF: Playing with the two-tone stardust sequins. Endless entertainment! Also making our first film, Stardust. 

UD:  What can we expect from Alexi Freeman Upcoming Collection ? 

AF: Check out our  Neo Lace Gown  Neo Lace Gown for a glimpse at what we have in store for you.... 

UD: If we invest in one thing this season, what should it be? 

AF: An ALEXI FREEMAN Stardust trench. Definitely an heirloom in the making! 

UD:  Who, past and present, would you most like to dress? 

AF: past: Isabella Blow. Present: probably Gaga. I'm not sure if anyone loves experimenting with fashion as much as she does. 

UD:  Are there any designers, past or present, that you would have liked to work with? 

AF: Alexander McQueen. Martin Margiela. 

UD:  What do you think sets Australia apart from the rest of the world in terms of fashion and style? 

AF: Probably our penchant for wearing couture with converse. We like to mix it up here which is nice. 

UD: Do you plan to be based in Australia for the foreseeable future? 

AF:  For the timebeing, yes. Although relocating to Europe in a few years time isn't entirely out of the question. 

UD:  Finally, do you have any advice to an up and coming fashion designer? 

AF: Well they say 10 years is an overnight success in the business, so get ready to work your proverbial butt off! 

Stardust Collection aw 2011 :

Stardust 2011  Film :

Start from orange go for wavy

Turban and peacock

Designer We Love Genevieve Sweeney

Genevieve Sweeney is a young designer with a new prospective in knitwear Fashion ,she is currently in her 4th and final year of Nottingham Trent University, BA Hons Fashion Knitwear and Knitted Textiles.
she worked as a Knitwear Design Assistant at New Look ,Marks & Spencer and Sophie Steller

SHADOW OF A DOUBT is Genevieve Menswear Graduate Collection 2011

Contact :

Email:  me@genevievesweeney.com

Twitter : http://twitter.com/#!/genevieveflint

Lansarea modelelor Lita si Foxy by Jeffrey Campbell

Aseara, la Chantal boutique a avut loc lansarea unora dintre cele mai populare modele de pantofi ale momentului Lita si Foxy semnate Jeffrey Campbell. Acestea sunt poate cele mai des intalnite modele de pantofi in randul bloggerilor si a tuturor pasionatelor de moda care ne inspira in fiecare zi.


Atributele acestor pantofi sunt clare, ei sunt:

• sexy
• comozi
• versatili

In cadrul evenimentului, pe langa probatul pe pantofi am putut sa ne distram facandu-ne poze funny intr-o cabina foto amenajata in stilul cabinelor de pozat la minut.

Care este modelul tau favorit de pantofi Jeffrey Campbell?

Bucharest style video interview

Here is an interview with us done by Raluca Muresan for Fata de la radio blog.





But enought about us, Bucharest style is about you lovely fashion people who like to dress up really stylish every day.

Yellow blue

We Love Fashion For Relief Catwalk Cannes 2011

The Supermodel Naomi Campbell uses her energy to do great charitable works through her Fashion for Relief fundraiser. Naomi Invited celebrity friends to strut down the catwalk in her  runway show on Monday (May 16). The A-list crowd took time at The 64th Annual Cannes Film Festival to help raise money for the Japanese Red Cross, which will aid victims of the tragic earthquake and tsunami that recently devastated Japan.

Naomi was fierce for her runway appearances, in gowns by Yves Saint Laurent, Marchesa and Alexander McQueen.

Naomi Campbell  and Franca Sozzani wearing D&G for Fashion For Relief 2011.

Rosario Dawson

Line We Love Haute Couture By Marianna Harutunian

Designer Marianna Harutunian was born in Armenia , at the Age of 2 she moved to USA with her family in the search of a better life.That better life came in the form of a 16-hour day, truck-driving job for her Dad and a stay-at-home position for my Mom to raise both brother and her . Maria Love for beads was so extreme to the point that she skipped classes to find her way into a bead store, She was Fascinated and Inspired. Harutunian Grabbed a basket and filled it with everything She needed to create her own. She rushed home to make her first necklace within 8 minutes flat. Maria was the Phelps of beading , the flame had been ignited and she was off! The engines of creativity she had roared to life and her passion burned bright with promise.

When her dad came home that same evening, he fell in love with her necklace,he asked her to make more . Maria dad went driving around downtown LA, asking vendors if they were interested in selling them. He hit dead ends left and right, but pushed on, sacrificing his precious hours of sleep until he finally found one store that took an interest, and not just any interest, a genuine business interest.The order for more came in the hundreds!

the story of how Maria family risked everything to help her pursue her passion, and how they, in turn, became her greatest source of inspiration. Maria now have our store in Downtown LA, Which manufactures custom pieces for Disneyland, that have been featured in shows like ‘True Blood’ and ‘Dancing With The Stars’, and have even spotted celebrities like Cher and Dianna Ross sporting her jewelry. And recently The warrior Queen, Mother Monster  Lady Gaga  wore a Marianna Harutunian designs from the haute couture collection  in her latest Video “ Judas” .

You Can Contact the Designer At :

Email: mdj1999@sbcglobal.net
Showroom :
840 S. Cecilia St
Los Angeles, CA 90014
Tel (213) 688-7771